Geekspin Blog

Podcasting ready for advertisers

Posted on: March 13, 2006

I sat in on a presentation of the Techpodcast network this weekend and Mark from Podtrac presented some really interesting figures. It would appear judging by the survey results that he showed gathered from 40000 respondents that the advertising landscape for podcasts presents a really promising view.
The big thing with podcasts are of course that they have very targeted audiences and that the bulk of that audience listens intently to an entire show, this is something that radio could of course never achieve.

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